NewSmile vs. Smile Brilliant
3D-printed precision vs. pair pricing — which night guard is the better buy in 2026?
About Smile Brilliant
Smile Brilliant is a DTC dental brand best known for its teeth whitening products, which it has since extended into custom night guards. The brand uses laser scanning and 3D printing technology to fabricate guards from BPA-free, allergen-free materials. Guards are priced at $148.95 per single arch with a 45-day risk-free trial, and Smile Brilliant ships internationally. Bulk packs are available for repeat orders at lower per-guard pricing.
Key Differences at a Glance
| Factor | NewSmile | Smile Brilliant | Advantage |
|---|---|---|---|
| Price (both arches) | $129 one-time | ~$298 (two single-arch orders) | NewSmile |
| Pair pricing | Yes — both included | No — single arch only | NewSmile |
| Subscription option | Yes — $99/6 months | No (bulk packs only) | NewSmile |
| Trial / guarantee | 30-day Perfect Fit (free remake) | 45-day risk-free trial | Smile Brilliant |
| HSA/FSA eligible | Yes | Yes (via insurance partner) | Tie |
| Fabrication | Custom dental lab | Laser scanning + 3D printing | Smile Brilliant |
| Material safety | BPA, MMA, Acrylic, Latex, Phthalate-free | BPA-free, Latex-free, Allergen-free | NewSmile |
Feature Comparison
| Feature | NewSmile | Smile Brilliant |
|---|---|---|
| Entry price (bilateral) | $129 — both arches | ~$298 — two separate orders |
| Subscription | ✓ $99 every 6 months | – Bulk packs only |
| BPA-free | ✓ | ✓ |
| MMA-free | ✓ | – Not listed |
| Phthalate-free | ✓ | – Not listed |
| Acrylic-free | ✓ | – Not listed |
| HSA/FSA eligible | ✓ | ✓ via partner |
| Free shipping | ✓ Tracked, 2–4 days | ✓ 3-way free |
| Fit guarantee | 30-day free remake | 45-day risk-free |
| Fabrication method | Custom dental lab | Laser scanning + 3D printing |
Pair Pricing vs. Per-Arch Pricing
Smile Brilliant charges $148.95 per single arch. Bilateral coverage requires two separate orders totaling approximately $298. NewSmile includes both arches for $129 — a difference of roughly $169 on the first purchase.
Smile Brilliant does offer bulk packs that reduce per-guard cost for repeat buyers. But to reach a price near NewSmile's bilateral rate, you'd need to commit to a multi-pack purchase upfront. NewSmile's pair pricing delivers bilateral coverage at a lower cost from order one, with no bulk commitment required.
3D Printing Technology: Where Smile Brilliant Has an Advantage
Smile Brilliant's use of laser scanning and 3D printing is a real differentiator. The process can capture fine detail and produce guards with precise, consistent thickness profiles. For customers with complex bite shapes, that fabrication accuracy can translate to a better fit. NewSmile uses traditional dental lab fabrication — the same method used by most orthodontic offices — backed by a 30-day Perfect Fit Guarantee.
Material Safety: NewSmile's More Complete Disclosure
Smile Brilliant describes its guards as BPA-free, latex-free, and allergen-free. NewSmile discloses BPA-free, MMA-free, acrylic-free, latex-free, and phthalate-free. The specific exclusion of MMA and phthalates is relevant for wearers with chemical sensitivities. For buyers who need specific compound exclusions, NewSmile's disclosure is more granular.
Frequently Asked Questions
Custom fit. Both arches. One straightforward price.
NewSmile includes upper and lower guards for $129, with free shipping, HSA/FSA eligibility, and a 30-day Perfect Fit Guarantee.
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