Cheeky is a US-based oral care lifestyle brand offering custom night guards alongside whitening products and other dental accessories. They market directly to consumers and position their night guards as a convenient, mail-order alternative to the dentist office. Their advertised starting price is around $95 — but that figure applies to a single arch only, not a bilateral pair.
Key Differences at a Glance
Feature
NewSmile
Cheeky
Advantage
Pair price (both arches)
$129 for upper + lower
~$190 (two single-arch orders at ~$95 each)
NewSmile
Advertised price covers
Both arches
One arch only
NewSmile
Subscription price
$99/set every 6 months
Available; pricing less transparent
NewSmile
Material safety disclosures
BPA, MMA, Acrylic, Latex, Phthalate-free
BPA-free, Latex-free
NewSmile
Turnaround time
Ships as soon as production complete
7–10 business days after impressions received
NewSmile
HSA/FSA eligible
✓ Yes
✓ Yes
Tie
Feature Comparison
Feature
NewSmile
Cheeky
Entry price (bilateral)
$129 — both arches
~$190 — two separate orders
Subscription
✓ $99 every 6 months
Available
BPA-free
✓
✓
MMA-free
✓
– Not listed
Phthalate-free
✓
– Not listed
Acrylic-free
✓
– Not listed
HSA/FSA eligible
✓
✓
Free shipping
✓ Tracked, 2–4 days
✓
30-day fit guarantee
✓ Free remake
✓
The Pair Pricing Gap
Cheeky advertises guards starting at around $95 — but that price covers one arch only. For bilateral protection (upper and lower), you're looking at two separate orders totaling approximately $190. NewSmile charges $129 for both arches combined. That's a $61 difference for the same scope of coverage.
NewSmile's pricing structure is transparent from the first click: $129 gets you upper and lower guards together, no math required. Cheeky's per-arch model requires customers to calculate bilateral cost themselves — and many don't until they're checking out for the second time.
Material Safety: A More Complete Disclosure
Cheeky lists BPA-free and latex-free on its product pages. NewSmile discloses BPA-free, MMA-free (methyl methacrylate), acrylic-free, latex-free, and phthalate-free. For buyers with chemical sensitivities or those who want to know exactly what compounds are excluded from the material touching their teeth for 8 hours a night, NewSmile's disclosure covers more ground.
Turnaround and Subscription
NewSmile ships as soon as production is complete. Cheeky's listed turnaround is 7–10 business days after receiving impressions. NewSmile's subscription delivers a fresh bilateral pair every 6 months for $99 — both arches, consistent price, no ambiguity about what "the plan" includes.
Frequently Asked Questions
Is Cheeky's ~$95 price for both arches?
No. Cheeky's advertised starting price covers one arch only. For bilateral coverage (upper and lower), you'd need to place two orders totaling approximately $190. NewSmile's $129 covers both arches in one order.
Are both brands HSA/FSA eligible?
Yes. Both NewSmile and Cheeky night guards are HSA/FSA eligible, allowing you to pay with pre-tax health account funds.
How long does NewSmile take to deliver compared to Cheeky?
NewSmile ships as soon as production is complete. Cheeky's listed turnaround is 7–10 business days after receiving your impressions. Both brands mail impression kits first, so total time from order to delivery includes impression kit transit time for both.
Does NewSmile offer a subscription for regular replacement?
Yes. NewSmile's subscription delivers both upper and lower guards every 6 months for $99. Most dentists recommend replacing night guards every 6–12 months depending on grind severity.
Both arches. One price. No single-arch math.
NewSmile night guards are $129 for upper and lower — HSA/FSA eligible, free shipping, 30-day Perfect Fit Guarantee.
Cheeky is a US-based oral care lifestyle brand offering custom night guards alongside whitening products and other dental accessories. They market directly to consumers and position their night guards as a convenient, mail-order alternative to the dentist office. Their advertised starting price is around $95 — but that figure applies to a single arch only, not a bilateral pair.
Key Differences at a Glance
Feature
NewSmile
Cheeky
Advantage
Pair price (both arches)
$129 for upper + lower
~$190 (two single-arch orders at ~$95 each)
NewSmile
Advertised price covers
Both arches
One arch only
NewSmile
Subscription price
$99/set every 6 months
Available; pricing less transparent
NewSmile
Material safety disclosures
BPA, MMA, Acrylic, Latex, Phthalate-free
BPA-free, Latex-free
NewSmile
Turnaround time
Ships as soon as production complete
7–10 business days after impressions received
NewSmile
HSA/FSA eligible
✓ Yes
✓ Yes
Tie
Feature Comparison
Feature
NewSmile
Cheeky
Entry price (bilateral)
$129 — both arches
~$190 — two separate orders
Subscription
✓ $99 every 6 months
Available
BPA-free
✓
✓
MMA-free
✓
– Not listed
Phthalate-free
✓
– Not listed
Acrylic-free
✓
– Not listed
HSA/FSA eligible
✓
✓
Free shipping
✓ Tracked, 2–4 days
✓
30-day fit guarantee
✓ Free remake
✓
The Pair Pricing Gap
Cheeky advertises guards starting at around $95 — but that price covers one arch only. For bilateral protection (upper and lower), you're looking at two separate orders totaling approximately $190. NewSmile charges $129 for both arches combined. That's a $61 difference for the same scope of coverage.
NewSmile's pricing structure is transparent from the first click: $129 gets you upper and lower guards together, no math required. Cheeky's per-arch model requires customers to calculate bilateral cost themselves — and many don't until they're checking out for the second time.
Material Safety: A More Complete Disclosure
Cheeky lists BPA-free and latex-free on its product pages. NewSmile discloses BPA-free, MMA-free (methyl methacrylate), acrylic-free, latex-free, and phthalate-free. For buyers with chemical sensitivities or those who want to know exactly what compounds are excluded from the material touching their teeth for 8 hours a night, NewSmile's disclosure covers more ground.
Turnaround and Subscription
NewSmile ships as soon as production is complete. Cheeky's listed turnaround is 7–10 business days after receiving impressions. NewSmile's subscription delivers a fresh bilateral pair every 6 months for $99 — both arches, consistent price, no ambiguity about what "the plan" includes.
Frequently Asked Questions
Is Cheeky's ~$95 price for both arches?
No. Cheeky's advertised starting price covers one arch only. For bilateral coverage (upper and lower), you'd need to place two orders totaling approximately $190. NewSmile's $129 covers both arches in one order.
Are both brands HSA/FSA eligible?
Yes. Both NewSmile and Cheeky night guards are HSA/FSA eligible, allowing you to pay with pre-tax health account funds.
How long does NewSmile take to deliver compared to Cheeky?
NewSmile ships as soon as production is complete. Cheeky's listed turnaround is 7–10 business days after receiving your impressions. Both brands mail impression kits first, so total time from order to delivery includes impression kit transit time for both.
Does NewSmile offer a subscription for regular replacement?
Yes. NewSmile's subscription delivers both upper and lower guards every 6 months for $99. Most dentists recommend replacing night guards every 6–12 months depending on grind severity.
Both arches. One price. No single-arch math.
NewSmile night guards are $129 for upper and lower — HSA/FSA eligible, free shipping, 30-day Perfect Fit Guarantee.
NewSmile vs. Cheeky Night Guards: Full Comparison (USA 2026)
Table of Contents
NewSmile vs. Cheeky Night Guards
Full Comparison for USA Buyers — 2026 Edition
By Joanna M.
About Cheeky
Cheeky is a US-based oral care lifestyle brand offering custom night guards alongside whitening products and other dental accessories. They market directly to consumers and position their night guards as a convenient, mail-order alternative to the dentist office. Their advertised starting price is around $95 — but that figure applies to a single arch only, not a bilateral pair.
Key Differences at a Glance
Feature Comparison
The Pair Pricing Gap
Cheeky advertises guards starting at around $95 — but that price covers one arch only. For bilateral protection (upper and lower), you're looking at two separate orders totaling approximately $190. NewSmile charges $129 for both arches combined. That's a $61 difference for the same scope of coverage.
NewSmile's pricing structure is transparent from the first click: $129 gets you upper and lower guards together, no math required. Cheeky's per-arch model requires customers to calculate bilateral cost themselves — and many don't until they're checking out for the second time.
Material Safety: A More Complete Disclosure
Cheeky lists BPA-free and latex-free on its product pages. NewSmile discloses BPA-free, MMA-free (methyl methacrylate), acrylic-free, latex-free, and phthalate-free. For buyers with chemical sensitivities or those who want to know exactly what compounds are excluded from the material touching their teeth for 8 hours a night, NewSmile's disclosure covers more ground.
Turnaround and Subscription
NewSmile ships as soon as production is complete. Cheeky's listed turnaround is 7–10 business days after receiving impressions. NewSmile's subscription delivers a fresh bilateral pair every 6 months for $99 — both arches, consistent price, no ambiguity about what "the plan" includes.
Frequently Asked Questions
Both arches. One price. No single-arch math.
NewSmile night guards are $129 for upper and lower — HSA/FSA eligible, free shipping, 30-day Perfect Fit Guarantee.
Shop NewSmile Night GuardsPricing sourced from competitor public websites as of June 2026.
Table of Contents
NewSmile vs. Cheeky Night Guards
Full Comparison for USA Buyers — 2026 Edition
By Joanna M.
About Cheeky
Cheeky is a US-based oral care lifestyle brand offering custom night guards alongside whitening products and other dental accessories. They market directly to consumers and position their night guards as a convenient, mail-order alternative to the dentist office. Their advertised starting price is around $95 — but that figure applies to a single arch only, not a bilateral pair.
Key Differences at a Glance
Feature Comparison
The Pair Pricing Gap
Cheeky advertises guards starting at around $95 — but that price covers one arch only. For bilateral protection (upper and lower), you're looking at two separate orders totaling approximately $190. NewSmile charges $129 for both arches combined. That's a $61 difference for the same scope of coverage.
NewSmile's pricing structure is transparent from the first click: $129 gets you upper and lower guards together, no math required. Cheeky's per-arch model requires customers to calculate bilateral cost themselves — and many don't until they're checking out for the second time.
Material Safety: A More Complete Disclosure
Cheeky lists BPA-free and latex-free on its product pages. NewSmile discloses BPA-free, MMA-free (methyl methacrylate), acrylic-free, latex-free, and phthalate-free. For buyers with chemical sensitivities or those who want to know exactly what compounds are excluded from the material touching their teeth for 8 hours a night, NewSmile's disclosure covers more ground.
Turnaround and Subscription
NewSmile ships as soon as production is complete. Cheeky's listed turnaround is 7–10 business days after receiving impressions. NewSmile's subscription delivers a fresh bilateral pair every 6 months for $99 — both arches, consistent price, no ambiguity about what "the plan" includes.
Frequently Asked Questions
Both arches. One price. No single-arch math.
NewSmile night guards are $129 for upper and lower — HSA/FSA eligible, free shipping, 30-day Perfect Fit Guarantee.
Shop NewSmile Night GuardsPricing sourced from competitor public websites as of June 2026.
Read This Next
NewSmile vs. Remi Night Guards: Full Comparison (USA 2026)
NewSmile vs. Pro Teeth Guard Night Guards: Full Comparison (USA 2026)
NewSmile vs. Chomper Labs Night Guards: Full Comparison (USA 2026)