What Happened to BYTE? The Rise and Fall of a Digital Giant

March 04, 2025

BYTE was once a major player in the at-home clear aligner industry, promising fast results and an affordable alternative to traditional braces. With its HyperByte® technology and aggressive marketing, BYTE quickly gained popularity. However, in recent years, the brand has faced major setbacks, leaving customers searching for better alternatives—like NewSmile.

So, what happened to BYTE, and why is NewSmile now the best choice for clear aligners? Let’s dive in.

BYTE’s Rise to Success

BYTE revolutionized the orthodontic industry with a fully remote treatment model, allowing customers to straighten their teeth from home. Some key factors that contributed to BYTE’s early success included:

Fast Treatment Times – BYTE claimed faster results with its HyperByte® vibration device.
Direct-to-Consumer Model – No in-person visits, making treatment more accessible.
Aggressive Marketing & Celebrity Endorsements – BYTE gained popularity through social media, influencers, and TV ads.

In 2021, BYTE was acquired by Dentsply Sirona, one of the largest dental product manufacturers. This acquisition was expected to solidify BYTE’s position in the market.

The Fall: What Went Wrong?

Despite its strong start, BYTE began facing serious challenges:

1. Increased Competition

With more companies like NewSmile, SmileDirectClub, and Candid entering the market, BYTE struggled to maintain its edge. Competitors started offering similar or even better treatment options at lower prices.

2. Customer Service Issues

BYTE customers reported delayed shipments, unresponsive customer support, and problems with refunds. Many turned to better-reviewed brands like NewSmile, known for its excellent customer service.

3. Regulatory and Legal Issues

BYTE, like other direct-to-consumer aligner brands, faced increasing scrutiny from dental boards and health regulators. Some concerns included treatment safety, effectiveness, and lack of in-person dental oversight.

4. Financial Struggles

BYTE’s parent company, Dentsply Sirona, faced financial troubles, impacting BYTE’s operations. Additionally, the collapse of SmileDirectClub in 2023 showed the instability of the at-home aligner industry, leaving many wondering if BYTE would be next.

Is BYTE Still in Business?

As of 2024, BYTE is still operating, but customer feedback suggests declining service quality, slow response times, and shipping delays. Many former BYTE users are now looking for better, more reliable alternatives like NewSmile.

Why NewSmile Is the Best Alternative to BYTE

With BYTE facing uncertainty, NewSmile has emerged as the top choice for clear aligners. Here’s why:

More Affordable – NewSmile offers some of the lowest prices in the industry without hidden fees.
No Compromises on Quality – NewSmile aligners are dentist-approved and made from premium materials.
Better Customer Service – Unlike BYTE, NewSmile is praised for its responsive and helpful support team.
Flexible Payment Plans – Affordable options make it easier to start treatment.
Faster Results – NewSmile’s advanced treatment plans offer competitive speeds without sacrificing safety.

Final Thoughts: Should You Still Consider BYTE?

With increasing complaints about BYTE’s customer service, shipping delays, and uncertain future, many customers are switching to NewSmile for a more reliable and affordable teeth-straightening experience.

If you’re looking for a trusted alternative, NewSmile offers a smarter, hassle-free solution—giving you the smile you’ve always wanted at a fraction of the cost.